The first wave of content that gets demonetized or removed is content that violates the
content guidelines. If your content continues material that is “violent, racist, or explicit” then it is gone and you risk suspension. You will also see a throttle on your ability to monetize in the future.
While the most severe, this is not the most common form of content removal – that goes to music copyright infringement.
A copyright infringement means that a piece of music has been used and published without permission or license from the original artist, composer and/or rights holder.
The big 3 streaming platforms (Twitch, YouTube, and Facebook) have invested millions in creating software to identify copyright breaches and flag the content, which will result in it either being unable to monetize or even being removed from the platform. YouTube’s Content ID is the known example of this, as it allows the copyright holder to make the choice to block and/or demonetize.
Twitch, Facebook and YouTube are provided by law, in the form of the Digital Millennium Copyright Act (DMCA), to show that they are policing copyright infringements themselves. While the act is an older law, it is constantly evolving how it enforces and who it targets – currently they have been seeking to go after Twitch users in particular as it is the platform with the most emerging growth, and the highest volume of copyright breaches. It can be annoying for content creators to see their content flagged or removed, but we must remember these laws are in place to protect other artists who have created the original content and need to be paid for their contribution to the new piece of content.
One way to prevent your content from being flagged or demonetized is Audio Design Desk
Audio Design Desk contains a catalogue of pre-cleared and licensed music. All of our content is whitelisted (pre-cleared) meaning it can be used for your streaming content and be fully monetized. Not only are we the largest professional production music library, but our music is created by the same talented artists and composers serving the feature film and television industries plus we have a vast collection of sound effects.
We are also making sure the creators of this music are getting paid. We know you are a creator, they are a creator so we are determined to create a community where everyone can win and generate revenue – pro streamers, content creators, emerging artists and talent and committed musicians and composers.
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